Thursday, February 18, 2010

"If Taylor Swift was an etsy product"

I don't check google analytics as often as I should, but sometimes there are some super fun surprises in there...Like this article in Slate about Taylor Swift. I'm reading it wondering how all those people went to my site from a piece about her Fairytale song, and then I got to the end...Thanks Slate! Love it!

Thursday, February 4, 2010

The Morning After

NYIGF, #5500, Jan 30 - Feb 3 2010

Show is over. Cars are loaded and home. Orders are written and being processed. Staff is being put into place to begin production. Emails are flying. This afternoon will be dedicated to a studio overhaul, which (not joking) is actually one of my favorite things to do. I am nothing if not organized. In light of other terms being used to describe me during set up and show, I think I am settling on "detail-oriented" (thanks, Katherine, from one to another).

There were some very clear best sellers at show this collection - Be Nice or Leave knocked it out the park, particularly in the 22" size. That was no surprise, as it has been the best selling style since the very beginning.
Some new styles were also a smash hit - You're Right and Stud both shined. That we were positioned right next to the men's bathroom is an interesting coincidence.

22" ampersand in the block font was also a no-brainer. I was so happy buyers were responding to that one because I am personally obsessed with it. In fact, it was really exciting to write several monogram orders. The monogram series has been so popular for me at retail, and I know it will be a good one for brick and mortar stores.

It's not yet noon, but already my brain is filled with so many exciting ideas for the next six months. Lots of live retail selling events are up in the air all over the country, as well as taking the collection to far flung corners of the globe. There was so much feedback for the collection, and I can't wait to start designing into some new ideas I have. I will definately be back at the NYIGF come August - but most likely you will look for me in the Studio section instead of Handmade.

As always, information for wholesale and retail selling events will be posted here, so check back for dates and booth numbers.