Monday, October 7, 2013

Introducing our new makeup cases!

We've had our new makeup cases in production for the last couple weeks, and wow!  They are simply adorable.  I can't tell you my delight watching these colorful little jewels pile up on our shipping table as they started making their way to some of our favorite retailers last week.  They were everything I wanted them to be when I first decided to design them.

And starting today, they are available for $29 each on our website:!

Here is everything you might want to know about them:

We have used our signature applique technique to cut out letters from 100% recycled felt, and stitched them down one by one.  Then we punched it up with bold color blocking, using a contrasting zipper and re-inforced bottom panel.  Designs include, "XOXO," "LOVE," "OMG," "WTF," "LUXE," "HOT," and "GO."

The cases are made in our factory in Brooklyn from 100% organic cotton canvas.  We've used our signature 100% recycled felt (from plastic bottles) for the letters and the re-inforced base.  And they are fully lined in acetate.  And don't worry - you don't have to worry if your foundation bottle has a leak or you forget to put the cap on a pen - the cases are machine washable!  Just set the machine on cold water on the delicates cycle, and line dry.  If you must iron, make sure to keep the heat setting low or you risk melting the felt.

They measure 11" wide, 6" high and 2" deep at the bottom.  It's the perfect size to throw in your tote bag.  We originally thought the cases would be perfect for makeup, but have been testing them out for everything I need to carry around.  On a recent trip, I've used one case to keep my portable electronics chargers, and another case to organize my toiletries such as toothbrush and travel size shampoo (soft construction means they squish really well into suitcase nooks and crannies!).  School kids can use them for pencil cases, and crafters can keep all sorts of tools such as scissors and small tape dispensers.  Let us know - what will YOU use them for?!

And yes - you probably want to watch this space for further brand extensions in the upcoming months...(Did someone say tote bag?!).  But in the meantime, we'd love to get your feedback!  If you have any questions about the cases, or would like to tell us what you think, please send us an email at

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